Usually people have no clue about what or where Finland is, but in Japan I can proudly say I am from Finland. In few occasions with my Swedish friends, the people asking our origin don’t understand the word “Suweeden”, but start “aahing”, smiling and nodding when I say Finland. Why is Finland so well known and popular? Not because of ice hockey or Angry Birds (which is not so popular to begin with). It’s Santa Claus and Moomin!
After seeing the Moomin cafe in Fukuoka, I of course had go to see the other two highly popular ones in Tokyo as well.
The verdict (without actually trying the menu):
All of the Moomin cafes are very adorable, and they have the Moomin atmosphere. The plush toys and books are comfy addition to the decoration, and the moomin background “music” surely reminds of the animation series (even though in Japanese and with different voice-overs).
My favorite of the cafes is definitely the Tokyo Dome one. Where as the menus in all of the cafes are similar, Japanified versions of something people might eat in Finland, in Tokyo Dome they also have a pretty decent selection of what seemed like pretty decent breads. Unfortunately, the bread buffet couldn’t be ordered without a meal. Having been bread-deprived for the last half year, I most likely would have gone overboard with the buffet alone.
The menus in each cafe are a bit different, but all of them have cute “breads” (=sweet bread rolls) with Moomin characters on them. In all of the cafes, one can also enjoy (or “enjoy”) the Finnish Lapinkulta beer.
Visiting Moomin cafes is definitely interesting, no matter if you’re Finnish or not. If you don’t know what Moomin is, it will still be an experience. For me, the cafes were something familiar, yet something completely different from what we would have back home. The meals were kinda close to Finnish style food, but still very much like in other lunch cafes. The shops attached to the cafe sell more or less Finnish Moomin products for high prices, but at least some of the stuff (or Chinese versions of them) you can buy from other places as well.