What a poetic title to a post mostly dedicated to consuming.
There’s more Finnish things than just the Moomin cafes in Japan, although most of the Finnish items you can find are related to Moomin. During my travels outside Beppu, I have found Marimekko stores as well as shops selling Iittala dishes. In Tokyo, there are also several shops with Finnish names. The shops may have nothing to do with Finland, but apparently the words sound nice to the Japanese.
I’ve also seen “I, butterfly” and “Maybe Cute” as well as “Kitchen” shops.
Some want to take the Finnish back home!
The Japanese travel to Finland to see the Aurora (Northern lights), which I have’t seen since the 90’s. Maybe also the nature attracts them. Food – not so much.
To balance things out, Ikea is not the only Swedish thing in Japan.
What you can’t find in Tokyo, you probably don’t need. On the other hand, there are many things that you can find, but definitely don’t need.
Besides the 100y shop (God bless Daiso for solving the students’ everyday needs), there are many peculiar shops such as Don Quijote, that sell rather unuseless knick-knacks.
While most of the stuff is fairly harmless and mainly just peculiar (not the Finnish design plates, but the other items and so much more), there are some things in the stores that I just find a bit…disturbing.
Japan is known for its’ peculiarities. Here are some of my encounters during the Christmas season. I have earlier mentioned the Japanese love for (Christmas) cakes and maybe their sweet breads as well, but it’s hard to believe until you see for yourself.
Christmas trees, elves, houses, snowmen and basically everything else can be formed as pan, which is the Japanese equivalent to bread, which is nothing like what we call bread in Finland. If you buy bread in Japan thinking it is the same stuff you get back home, you’ll be in for a surprise. You never know if there’s spaghetti, curry, sausages or cream inside the fluffy pillowy dough.
After a while, it is not so weird to see the different characters made of food: the beloved animation character Anpanman has a nose made of pancake, and the super popular bean-paste filled dorayaki pancake gets its’ name from another anime character, Doraemon! The Japanese do love their sweets. And they are big on seasonal treats and specialities.
After Christmas, no snowmen can be found outside the sale boxes, since now it’s the time for snake everything – this is the year of the snake, so decorations in food and everything else are of course matching the theme. I even found special shop dedicated only for snake year stuff!
Example of the speciality craze: Pepsi co. launched a special seasonal drink, Pepsi white, to be sold only during this season. This mikan (mandarine) flavored drink is/was available in 6 different snowman style for a limited time – gotta catch ’em all, eh? I had a sip, and that was it for me. Drinking something that was a) pepsi, therefore carbonated but b) white and c) mandarine flavored was just messing with my brain a bit too much. I do feel special now, and less disappointed for missing the summer’s Salty Watermelon Pepsi! I wonder what’s next, both on the beverage field as well as in the “bread” section.
PS: I have discovered the Japanese fondness of KitKat chocolate bars. In Finland, we only have the basic version, but after doing some research, I found quite many different kinds during my trip. So, maybe I will get into the chocolate bar craze later on. I also have interesting omiyage (souvenir) package pictures and texts to share.
“Little by little you will be filled with happiness when relaxing with these delicious sweets.” Who could say no to those Cheese cookies from Yufuin?