What a poetic title to a post mostly dedicated to consuming.
There’s more Finnish things than just the Moomin cafes in Japan, although most of the Finnish items you can find are related to Moomin. During my travels outside Beppu, I have found Marimekko stores as well as shops selling Iittala dishes. In Tokyo, there are also several shops with Finnish names. The shops may have nothing to do with Finland, but apparently the words sound nice to the Japanese.
I’ve also seen “I, butterfly” and “Maybe Cute” as well as “Kitchen” shops.
Some want to take the Finnish back home!
The Japanese travel to Finland to see the Aurora (Northern lights), which I have’t seen since the 90’s. Maybe also the nature attracts them. Food – not so much.
To balance things out, Ikea is not the only Swedish thing in Japan.