So-called health foods are an ever rising term that is used to describe basically anything that is made from somewhat natural ingredients, with perhaps a Certified Organic label, and usually a host of free-from claims such as “dairy free wheat free fructose free” and many others. With the rising trend of gluten free diet, even some milk cartons now tout they don’t contain gluten (if they did, we should be worried). Sometimes it can be rather confusing trying to figure out what is good for you and what not so much, and I suppose it is better to eat an all natural bar rather than a mars bar, even though it contains 3 different sugars in addition to the sugars from the dried fruit it includes.
I’ve frequented countless health food stores since coming to Australia. This weekend I visited the largest natural and organic products trade show in the Southern hemisphere, Naturally Good Expo, to see what’s up in the field in Down Under, and if they’d come up with something new and interesting. What I found out was that Aussies, too, like their coconut water and all things “paleo”. I don’t think a snack bar that is based on dried fruit is what they ate in the paleolithic area, but who am I to judge. If you sell it as paleo, it sells. Talking about snack bars, I encountered a company who uses indigenous Australian wild herbs in their snack bars. Yes, the base is the usual date and almonds, but at least they are trying to make something new. Kudos for that! Another interesting exhibitor was a company making cricket flour, which I think should become a big thing in the next few years. The crickets don’t even taste that bad, to be honest.
I got upgraded as a VIP guest at the expo, so I got to much on some donuts in the lounge while sipping on a gel-like juice with chia seeds (chia still going strong!). Noshu donuts were actually a pleasant clean eat treat: baked, all natural gluten-free and sugar free donuts that are low carb, have 150 kcals each, have a decent texture and also taste pretty delicious. Some might wonder how this equation can possibly equal good taste and texture, but one must not except a Dunkin’ Donuts kind of mouthfeel with these babies. Omnom.
Besides the regular date bars and other treats (Aussies love their granolas!), protein powders were well represented. In addition to the regular whey and “vegan” protein (usually combo of pea and rice), the combo of protein and greens is popular. Naturally Good was definitely an interesting expo to visit, and even though it was way smaller than the trade shows I’ve previously visited, it had some interesting lectures and it was easy to talk to people. One highlight of the show was definitely lazertag game at the networking cocktail event. Best networking activity possible, specially for the wellness industry!